Genres
The demand in 2025 for books across all genres and channels is at an all time high.
The Genres listed below include Fiction, Non-Fiction, Audiobooks and Digital, Corporate Sponsored, Media Development, as well as Graphic Novels.
Fiction Publishing
including Romance, Thriller, and Science Fiction.
Adult fiction Romance sales surged 34.6%, making it the fastest-growing genre.
Fantasy saw impressive growth, with sales increasing by 26.5% during the first half of last year. This reflects ongoing consumer interest in escapist and emotionally engaging fiction, particularly following the pandemic-induced shift toward at-home entertainment.
The demand for all fiction titles will continue growing, as streaming services and other media platforms fuel interest in adaptable stories for TV and film.
We'll help you break into this expanding market by offering comprehensive publishing programs for fiction authors, including Author Development Coaching, (ADC), editing, cover design, eBook, audiobook, and print distribution. Fiction continues to dominate digital formats as well, with platforms like Amazon Kindle and Audible seeing significant growth. Our ability to package these stories across multiple formats gives us a competitive edge in an industry where comprehensive distribution matters.
Why This Matters: Fiction remains a cornerstone of the publishing industry, with an expanding market driven by growing demand for digital and audio formats. As we help authors navigate multiple publishing formats, from physical print to audiobook, it's your time to capitalize on this growing sector.
Non-Fiction Publishing
The market is hot particularly in educational and performance-enhancement.
Titles focusing on sales, client service, coaching and self-improvement market is expected to grow at 5.5% Year-over-Year. This is a call for you to capitalize your career talents!
Our focus helping authors develop their books in non-fiction will continue to parlay our deep roots in publishing academic textbooks, performance-enhancing manuals, and "How-To" guides, providing deeper comprehensive publishing programs for a market that demands expertise, authority, and valuable insights.
The demand for practical resources like cookbooks is also rising, with Nielsen data showing an 8% increase in cookbook sales alone.
Why This Matters: By tapping into the growing self-improvement and educational sectors, First Flight Books aligns with a long-term, sustainable trend.
This allows us to attract professionals, academics, and experts looking to publish content that is both highly marketable and impactful, ensuring wide acceptance and best sellers in the genre.
Audiobooks & Digital Publishing
2024 marks the 12th consecutive year of sustained growth, demonstrating the increasing consumer demand for digital.
Audiobooks are continuing their impressive growth trend, with the APA reporting that audiobook revenue grew by 9% in the past 12 months, reaching $2 billion.
Audiobook and digital media is projected to continue expanding and could reach $35 billion globally by 2030. This demand is driven by convenience, with more than half of U.S. adults having listened to at least one audiobook, particularly during commutes and multitasking.
This surge in audiobook consumption positions First Flight Books to help develop high-quality audiobook production service, ensuring that as an author, you can tap into this rapidly growing audience. This is an ideal time to ensure your voice is heard, as audiobooks offer scalable growth potential alongside traditional and digital publishing.
Why This Matters: With the near-term audiobook and digital publishing market expected to reach $14.6 billion by 2026, the time is now to invest in content that spans multiple formats. Our ability to offer full-service production and distribution across leading platforms means your work is well-positioned to capture a significant share of this booming industry.
Corporate-Sponsored Content
Brands are increasingly leveraging storytelling to build meaningful audience connection.
A staggering 91% of B2B marketers rely on content marketing to reach their customers.
Corporate-sponsored content has become a key strategy in the publishing industry, underscoring the importance of branded materials. Corporate-sponsored content, including textbooks, graphic novels, and company histories, provides businesses with a unique opportunity to engage not only consumers but also students, academics, and internal stakeholders through compelling, narrative-driven content.
Content marketing generates three times as many leads as traditional outbound marketing, yet costs 62% less, proving that branded storytelling is not only effective but cost-efficient.
With businesses increasingly focusing on educational and long-form content to build credibility and trust, First Flight Books is uniquely positioned to create corporate-sponsored materials that resonate with target audiences, whether for internal training, client engagement, new business prospecting, fundraising or wider marketing purposes.
Why This Matters: Corporate-sponsored content is a high-margin business, with significant potential for revenue growth. We work with you to develop branded content for your corporation, we diversify your revenue streams and you tap into a lucrative market that blends education with entertainment.
Branded content not only positions companies as thought leaders but also enhances brand loyalty, making this an essential strategy. With storytelling at the core of modern marketing, build trust with your market by offering expertly crafted, engaging corporate-sponsored publications that connect meaningfully with audiences.
These trends present a robust case for corporate-sponsored content as both a revenue driver and a brand-building tool, as we lead the charge in developing content that informs, entertains, and educates.
Media Development
Streaming platforms, along with Hollywood’s constant demand for fresh, unique stories, has created an unprecedented opportunity.
Video revenue will reach $287 billion by 2027, with a strong emphasis on original content creation.
Your books and content can be adapted into films, TV series, and digital media. This shift in the entertainment industry is largely driven by the rapid growth of the global video streaming market, which was recently valued more than $59.14 billion and is projected to grow at a compound annual growth rate of 21.3% through 2030. As platforms like Netflix, Amazon Prime, and Disney+ and others continue to expand their content libraries, there is a substantial demand for new material that can be transformed into multimedia experiences.
This demand for diverse storytelling across genres makes First Flight Books uniquely positioned to facilitate the adaptation of its published works—whether they are novels, graphic novels, or other creative content—into films and TV series. With streaming platforms prioritizing original, exclusive content to maintain subscriber growth, our catalog of high-quality published material will become an attractive source for producers seeking compelling, adaptable stories. This includes new titles within First Flight as they become available.
Current Market Dynamics:
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According to Statista, global spending on original content by streaming services is expected to hit $230 billion by 2030, showcasing the industry's commitment to developing new content.
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Additionally, IBISWorld reports that the U.S. film and video production industry is projected to grow at a steady 5.6% from 2024 onward, driven by demand for both theatrical releases and content for streaming platforms.
Why This Matters: First Flight Books will actively pitch the published works to studios and streaming platforms, capitalizing on this surge in demand for adaptable content.
With strong storytelling across various genres, we tap into this high-growth sector by transforming books and graphic novels into multimedia formats, creating additional revenue streams and further expanding the reach of our content creators.
Graphic Novels
At First Flight Books, we're closely monitoring Graphic Novels.
North American sales totaling approximately $1.87 billion.
Sales remain significantly higher than pre-pandemic levels, having grown over 70% in the past five years. Manga continues to dominate, accounting for over half of sales, while Kickstarter projects saw a 30% increase in revenue, indicating strong demand for unique, crowd-funded content.
At First Flight Books, we're closely monitoring this channel. The fluctuations in the graphic novel space suggest that consumer interest remains strong, especially for niche genres like manga and independent projects.
As Hollywood adaptations continue to drive demand, we are prepared to help your author-journey as the market shows consistent growth.
You can do this!
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