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Make the Sale: How to Sell Media with Marketing
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Non Fiction
Make the Sale: How to Sell Media with Marketing. This comprehensive introduction to media sales introduces “The 4 M’s:” Market, Marketer, Message and Media.
Featuring helpful advice useful on all media types, the book emphasizes local media: newspapers, radio, and TV. From prospecting for those first clients, to making that first presentation, to building a successful sales career - this book helps beginners become winners.
Author: Mary Alice Shaver
First Flight Books Publisher
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